Shargel is launching “It’s to Your Benefit!,” a new employee communications initiative to help our clients retain and attract great employees.
Why are we doing this? What’s happening in the marketplace?
It is getting harder to hire good people. That’s what we hear from our clients. “Alliance CEOs face challenges finding, luring talent” is the lead headline in the Alliance of Chief Executives’ newsletter. Many Bay Area companies are having problems finding people with the skills and experience they need.
When they find great candidates, many employers can’t convince well-placed talent to come on board. What are they missing in crafting a compelling job offer? Towers Watson recently published their North American Talent Management and Rewards Survey. They found employers recognize the importance of the base pay offer. But employers totally miss two of the other top five reasons employees join an organization.
What employee priorities do employers miss? Job security and health care benefits. These were ranked in the top five by “high-potential performers” as well as “all employees” groups. These priorities may be a sign of the times, the new normal following the economic turmoil we have experienced and which may not be over.
What’s an employer to do? Address job security and health care benefits with your current employees and with the great people you are looking to bring on board. Shargel is here to help with the benefits piece.
Fortunately we work with great employers who are doing their best to provide good health care benefits in a very tough market. The next step is communicating the benefits to your staff, not just at open enrollment, but year round.
Our November post recommended launching an Employee Communications initiative. However, we have found that our client companies do not have the time to devote to this project.
That’s why Shargel is launching “It’s To Your Benefit!” We’ll provide bi-monthly communications pieces for you to distribute electronically to your people. You’ll receive the first employee piece, Take Charge of Your Health, next week. This piece reminds employees to schedule their free preventive health visits and links to your insurer’s health and wellness resources.
We’re working to increase your employees’ satisfaction with their benefits plans. Satisfaction builds loyalty and keeps great staff. Your own people are often the best recruiters for your business.
Here’s to a healthy and prosperous 2012!




